Kuih Kapit Cripzz / Nornatrah Hanis Rosram

• Main Author: Rosram, Nornatrah Hanis
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/57851/1/57851.pdf; https://ir.uitm.edu.my/id/eprint/57851/

Kuih Kapit Cripzz serves kuih kapit in a range of flavours as a snack, which provides a high level of satisfaction for its customers. It targets clients of all ages, including parents, teenagers, students, and children. This is because our kuih kapit is made with excellent ingredients and may be enjoyed as a snack while watching television, studying in a group, or even during the Hari Raya celebration. Customers likes our Kuih Kapit because it is reasonably priced, comes in convenient packaging, and suitable for people of all ages. This business was founded in 2017. Melaka is where I primarily advertise my Kuih Kapit. Melaka is a vital neighbourhood that is primarily populated by families, teenagers, and students. Our sales often increase during Ramadan and Eid Mubarak. They primarily purchase our products to serve guests on Hari Rayaa. Apart from that, couples contemplating marriage may desire to purchase our Kuih Kapit as wedding gifts. Our business's marketing approach places a premium on product quality and affordability. It offers a variety of flavours at an affordable price of RM15 per jar. This will motivate and persuade all clients to purchase our products. Kuih Kapit Cripzz is operated only by myself and my family due to the fact that it is a new business with insufficient cash to hire workers. To expand my business, I created a Facebook page where I learned how to bring more visitors to our Kuih Kapit by utilizing teasers, soft sales, and hard sales.