The influences of dealer-buyer relationship quality, subjective norm, and perceived value on the repurchase intention of fertilizer among opish Farmers / Hasman Abdul Manan …[et al.]

• Main Authors: Abdul Manan, Hasman, Mohamad Khan, Noor Rita, Abdul Rahim, Abdul Rahman, Noranee, Shereen
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2022
• Subjects: Field crops; Fruit and fruit culture
• Online Access: https://ir.uitm.edu.my/id/eprint/57827/1/57827.pdf; https://ir.uitm.edu.my/id/eprint/57827/; https://myjms.mohe.gov.my

Businesses must build a solid relationship with the customers to ensure continuous support for companies to succeed. However, for an agricultural commodity such as fertilizer, knowledge of factors that affect the repurchase of fertilizers by Malaysian oil palm farmers is limited in the existing lite...