Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah

• Main Author: Abu Samah, Aizimah
• Format: Research Reports
• Language: English
• Published: 2009
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf; https://ir.uitm.edu.my/id/eprint/57821/

This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (1995). The research questions were divided into preliminaries and post analysis stages to support the objectives. The samples of 10 netvertisements included web banners, buttons, content modules, rectangles, and skyscrapers in which the inference-types were found and thus, divided into conventional, and non-conventional, i.e. silent and flouting.