Crab Car / Imran Abdul Hamid @ Hamid ... [et al.]

• Main Authors: Abdul Hamid @ Hamid, Imran, Mahidin, Fakhrul Izzuddin, Lekap, Afwanina Adliliyana, Alminizam, Nur Atiqahsyuhada
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Transportation (General works). Communication and traffic; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/57806/1/57806.pdf; https://ir.uitm.edu.my/id/eprint/57806/

Business model canvas is a strategic management tool to rapidly and easily define and transmit a business idea or concept. This report represents the business model canvas of our business in the tertiary sector. Our company named Crab Car refers to a brand in transportation services where we provide one to one destination for the customer with security and safety assurance. The business model canvas has become our tool to identify our key elements in terms of the whole business process. Our idea or concept of our transportation service has been established while we having a serious disciplinary group discussion with the determination of improving the current services. This tool has helped us into a deeper understanding of a business which is straightforward, direct, and also well-structured ways. Crab Car is registered under the Companies Commission Malaysia (CCM) where helps in bringing our country a revolution in the transportation service industry. Partnership forming 4 partners is our type of business that provides intangible products. Our key findings are to obtain the problem statement as we providers need to know our major problems in the business. However, lacking in some areas such as research and development need to be performed and tested in the market to ensure the maximum performance as a service provider. The opportunity key points well refer to our business as an important nowadays with high consumption of technology blooming the service sector especially in transportation service where people around the globe focuses in Malaysia are using others transportation rather than using own vehicles. This report also displayed the competitors that Crab Car need to compete with as in this market we have traditional taxi and leading Grab Car. The key elements that we have deeper explained in this report consist of key partners, key resources, customer relationships, key activities, customer segments, value proposition, channel, cost structure, and revenue streams. These 9 key elements aid Crab Car in establish a good and valuable service to the Malaysian people. The ideas we pour into this business model canvas witness by all our partners to highlighted current problems and improvements that we should take place as an entrepreneur. Lastly, we believe that this tool of the business model canvas is evidence and proof of Crab Car in requiring a place on Malaysian people's heart as we enhance a lot in terms of management, operational, marketing, and customer service. We believe our service not only in gaining profits but also to ameliorate and upgrade people lifestyles.