Hardcraft / Mohd Haeidz Haron Helmi ... [et al.]

• Main Authors: Haron Helmi, Mohd Haeidz, Mohd Nasir, Mohd Naszrien, Che Daud, Ahmad Fairul Aswad, Md Isa, Suraiya
• Format: Entrepreneurship Project
• Language: English
• Subjects: Planning. Business planning. Strategic planning; Manufacturing industries
• Online Access: https://ir.uitm.edu.my/id/eprint/57728/1/57728.pdf; https://ir.uitm.edu.my/id/eprint/57728/

Hardcraft is a business producing product for house and recreational park such as chairs and table made by marble, terrazzo and many source, roman pillar, fiber glass product and many more. We encouraged ourselves to make this business to give variety to customer in choosing the type of product we sell in our business. The name of the company that is Hardcraft is choose by ourselves after a lot of discussion done. The name of Hard is referring to the product that we produce that is naturally hard. While Kraft, is referring to the art of doing the product that is crafted to show the esthetic value in our product. By bringing this standard we will try to give full satisfaction to our customer according to their demand. Why did we entering this business? This is because this kind of business is rare among Bumiputra, most of it is conquer by Chinese that can be seen in any state. We want to increase the rate of Bumiputra in business, besides Rasulullah always encouraged his followers to enter into business world because 9/10 of our income in this world is from business. Lastly, we enter this business because of our interest in decorating house or recreational park and also make new 'things in giving variety to customer in choosing best decorating things can be put at their place. With the satisfaction of the customer, we can increase our sale time by time.