Borneo Gallery / Mizan Adilah Yahaya ... [et al.]

• Main Authors: Yahaya, Mizan Adilah, Muhd Rivai, Afifah, Zainudin, Fairus Hanizan, Yusof, Ayuniza Suhana
• Format: Entrepreneurship Project
• Language: English
• Published: 2001
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning
• Online Access: https://ir.uitm.edu.my/id/eprint/57727/1/57727.pdf; https://ir.uitm.edu.my/id/eprint/57727/

We as a partnership business start our business by naming it as Borneo Gallery. From the name itself, we actually perform ourselves to come out with the products (especially handicraft) and cultural from Borneo Island but based on Sabah and Sarawak only. Our business is situated at a shopping complex and the address is: Lot B-02-010, B-02-011, B-02-012, One Stop Midland Park, Jalan Burmah, 10350, Penang. We choose this location because of its potential to market our business. The surrounding and facilities is comfortable and available. The main factors of this strategic location are: i. Infrastructure facilities are complete such as water, electricity, transportation, telecommunication, parking area and road. ii. The population in this area is large. This area also the lived by moderate and high standard living people which suitable for our market. iii. This location is most popular and attracted among local and foreign tourist. In addition, beside this shopping complex there is a hotel name Hotel Berjaya. Borneo Gallery rented 3 lots shops at the One Stop Medical Park. 2 lots of approximately 16 square metres are used as a showroom while the other lot of 4 square metres is for an office. Rental value for this whole lots is RM 3,000 per month.