Rafen Café / Emila Yakub … [et. al.]

• Main Authors: Yakub, Emila, Rahman, Mohd Aizuddin, Muhammad, Mohd Rafi'uddin, Mohd Azid, Muhammad Aniq Farhan, Mohammad, Mohd Anies Najmuddin
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; HF Commerce; Marketing; HG Finance; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/57695/1/57695%20%281%29.pdf; https://ir.uitm.edu.my/id/eprint/57695/

RAFEN CAFE is a locally owned that will be located at Samarahan, Sarawak. The name of this company is the combination of our team member initial name. It shows that how we are positioning our products in costumer's mind until they can remember our company's name, simple and easily to pronounce. RAFEN CAFÉ will provide a combination of delicious food & value pricing, with fun packaging and interesting that can attract more customers to com o our cafe. As for the business, we have decided to build this special western café to a increasing demand for snack-type western food, to be consumed while walking around in-ti Samarahan area.