Fartia Enterprise / Emila Yakub … [et. al.]

• Main Authors: Yakub, Emila, Rahman, Mohd Aizuddin, Muhammad, Mohd Rafi'uddin, Mohd Azid, Muhammad Aniq Farhan, Mohammad, Mohd Anies Najmuddin
• Format: Entrepreneurship Project
• Language: English
• Subjects: HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; HF Commerce; Marketing; HG Finance; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/57688/1/57688.pdf; https://ir.uitm.edu.my/id/eprint/57688/

For this case study, we did research on Fartia Enterprise which is a grocery store run by a married couple with a business background and have a lot of business experience. They sell a lot of necessities item that needed by Malaysian in their daily life. Beside of necessities staff, Fartia Enterprise also sold some tradisional snack that always been eaten by Malaysian especially during tea time. Some of the item that they sold at the grocery store are garlic, onion, belacan, wheat flour and many more. Kuih Cincin, Kuih Karas and banana chips are the example the tradisional snack that Fartia Enterprise sell. Any customer that stop by and want to buy their stuff will feel comfortable because of their friendly service. The friendly service is caused by their principle that is “Customer is our priority”. The price that they offer to their beloved customer was also reasonable and equitable. The habit of Fartia Enterprise is also a very good habit that should be followed by the other businessmans that is count the percuniary obtained daily