Sweet Rice Cake Bakery / Ariana Schafieena Seroja ... [et al.]

• Main Authors: Seroja, Ariana Schafieena, Nicholas, Mambu, Joseph, Angela, Daut, Della
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Financial management. Business finance. Corporation finance
• Online Access: https://ir.uitm.edu.my/id/eprint/57666/1/57666.pdf; https://ir.uitm.edu.my/id/eprint/57666/

Sweet Rice Cake Bakery is located in Taman Boulevard Setiaraja, Mukah. Sweet Rice Cake Bakery expects to catch the interest of a regular loyal customer base with its people who like to eat sweet things such as chocolates. Our company plans to build a strong market position in the town. Sweet Rice Cake Bakery aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Our business is equally owned and managed by four partners. Our business wants to manage this business based on extensive experience in sales, marketing, and management. Sweet Rice Cake Bakery offers "Sweet Rice Cake" products, all from high quality. Sweet Rice Cake Bakery provides freshly prepared "Sweet Rice Cake" products at all times during business operations. 75 units per day are prepared during the day to assure fresh baked goods are always available. The food industry in the Mukah has recently experienced rapid growth. Sweet Rice Cake Bakery wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, people in Mukah like sweet things. Mukah has been also growing in its education sector as many high institutions build in Mukah. High visibility and competitive products and service are critical to capture this segment of the market.