Sonray Technology. Inc. / Muhammad Al Amin Zaini

• Main Author: Zaini, Muhammad Al Amin
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/57605/1/57605.pdf; https://ir.uitm.edu.my/id/eprint/57605/

This case study carries out to show the problems in current product by Sonray Technology. Inc. the outcome from this case study will show on the problem faced by the company and ways to overcome the problem. The evaluation from this case study will be use later on to create new and enhance product from the Sonray company. Based on SWOT analysis of the product it shows the product have several issues regarding performance and durability. It also shows an opportunity that can be taken to enhance the product to fit the modern technology. The issues with the current product are its does not function automatically, does not have any other features and it lacks of durability. Based on the finding, the issues can be overcome by modern day technology and component. For instance, to overcome automatic problem, we can use sensor to detect temperature and for extra functionality and features we can include an LED display that shows the temperature and current power storage. Lastly, the result from the finding and discussion the solutions came up will be used in new and enhance invention. For further development, this technology can be a foundation for the next generation car in automotive industries.