Stee Enterprise / Akbar Ali Rudin ... [et al.]

• Main Authors: Rudin, Akbar Ali, Mahmud, Elna Marlina, Awg Jaafar, Fareezal, Jahin, Fazwani, Madan Yukri, Suhamdan
• Format: Entrepreneurship Project
• Language: English
• Published: 2011
• Subjects: Entrepreneurship. Risk and uncertainty; Sugar crops. Sugar plants; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/57432/1/57432.pdf; https://ir.uitm.edu.my/id/eprint/57432/

At the present time, sugar is the highest demand from people that always being preferred by all kinds of customers and different standard of living. Unfortunately there is a limit choice for customers out there and in order to liberate from this condition we decided to set our foot in Stevia agriculture as a substitute for sugar and more healthy. We can see that with this opportunity, we can succeed in the market since there small quantity of companies producing stevia in Sabah. Hence, we believe that we will have a bright future in this business. Our company's name is STEE Enterprise. The reason why we choose this name comes out Stevia Rebaudiana our own product. Our target markets are for diabetes patients and people that demand for sugar. For this time being, we will focus on supplying our products to MARDI, KPD, local farmers, diabetes sufferer / patient and private company. Our management team is consists of brilliant and educated General Manager, Administration Manager, Operational Manager, Marketing Manager and Financial Manager that will manage the business to succeed. We required RM 48,229 to run the business that cover all the expenses occurred. For the first year up to the third year we incur to face losses with RM 20,468 but the second year profit increase to RM 10,861, RM 42,104. This loss could be because that we still new in the market and it is not easy for the consumer to adapt the new innovation we spent a lot on promotion. But we targeting that we will penetrate the global market with the target gaining profit after 5 years operating in Sabah and introducing to all Malaysian to stevia substitute for sugar in order to raise the name of Malaysia in the global market.