Sweet & Salty Fish Sdn Bhd / Md Noorfirdaus Selamat ... [et al.]

• Main Authors: Selamat, Md Noorfirdaus, Murad, Mazliah, J. Tibok, Erica, Peter, Vivien
• Format: Entrepreneurship Project
• Language: English
• Published: 2013
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Nutrition. Foods and food supply; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/57416/1/57416.pdf; https://ir.uitm.edu.my/id/eprint/57416/

Sweet & Salty Fish first came about as just a family favorite in the home of one of the partners. It was made by the head of the house as an appetizer on occasions. It was not until a large village gathering when it made its first appearance to other people other than family members. Sweet & Salty Fish was such a hit at the gathering that many friends and neighbors were asking if they could order and buy the appetizer. It was realized that a business opportunity was at hand. Sweet & Salty Fish then became an at home business and after 3 months, it was decided that an expansion of the business was needed. A partnership of 4 members was formed and Sweet & Salty Fish Sdn Bhd was established. As Malaysians, it is believed that people spend their money mostly on food and are always seeking for new variety in the market. Sweet & Salty Fish is totally different from other food and because of its special spices and authentic traditional taste, it will give the product an advantage in the market. A total capital of RM76000 is being contributed by all partners. In the company, there is one General Manager, Administrative Manager, Marketing Manager and Financial Manager. In addition to that, there are also four factory workers and two delivery men. Our product can be consumed by anyone but our target market includes those with busy lifestyles, college and university students as well as low to middle income people. Though we have many competitors in the market like King Cup, Sunstar and Rex, we are confident that Sweet & Salty Fish can reach the same standards as these existing brands. We use only the finest materials to produce Sweet & Salty Fish and all the special ingredients such as the spices and salted fish can be obtained locally. We also prioritize on the quality of our products which means supervision done in the production site is very frequent. Other than that, with our business financial position statement, we will be able to reach our business goals and get our modal returned in a short term. Our current ratio will be able to cover our liabilities and put our business in the comfort stage of being amongst other brands in the current market in the near future.