Minaz Cosmetics / Nurul Syazwani Hamsani

• Main Author: Hamsani, Nurul Syazwani
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business
• Online Access: https://ir.uitm.edu.my/id/eprint/57259/1/57259.pdf; https://ir.uitm.edu.my/id/eprint/57259/

In this globalized era, business is a vital role in economic growth of the country to boost the living standard of the people. Without business, the economics would be significantly low and weak. Consequently, there are several businesses being carried out among our society in order to keep the growth of economy. Hence, for this assignment, I am going to highlight the business that I am currently working on. The business that I have been doing for this several months is Minaz Semi Lipmatte by Minaz Cosmetics. The reason I chose cosmetics product as my part time business is that unlike some other businesses, the cosmetic industry is all about how a product works and looks on someone’s skin. As a result, this concept is easy to showcase the product in multiple ways such as in its packaging and also testimonial photos from customers. Plus, cosmetics have a worldwide user. Every woman has her very own reason to wear makeup. Also, makeup products give women some certain feelings that can make them happy. As a result, my business can easily attract customers as many of them are very concerned about their appearances. Basically, the objective of my business is to provide fresh quality cosmetics to customers to enable them in improving their beauty and also to obtain customer satisfaction through the quality of the production. I am also looking forward to create customer loyalty to my cosmetic business and that my business well pronounced in the customers’ minds.