Mariposa Jewels / Siti Sarah Mohd Zani

• Main Author: Mohd Zani, Siti Sarah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Other arts and art industries
• Online Access: https://ir.uitm.edu.my/id/eprint/57193/1/57193.pdf; https://ir.uitm.edu.my/id/eprint/57193/

The name of the business company is Mariposa Jewels which is a jewelry store for accessories lovers. The main objective of the company is to sell accessories at an affordable price with high quality product. Our product specialty is offering a gift box packaging for customers that would like to gift it to their friends and family to make more memorable memories together. Our business started on Facebook on 1 May 2021 with releasing out first teaser regarding the soon released jewelries and has been continued with weekly post of our jewelries collection through the whole journey. The tight competition within the business industry and the price of other competitors are bound to be met. Thus, we have a clear analysis on our best seller product and the potential designs of jewelries that our customers would be interested in. Since the launch day of our product, Mariposa Jewels has received a roughly of 25 sales and the sales are expected to be increased by the end of the year. Due to the high demand of our best seller, Gold Layered Charmi Trio Necklace, it has been a boost for our business company and an increased in our sales. By the end of the year, Mariposa Jewels have launched 4 types of accessories such as rings, necklaces, bracelet and earrings for jewels lover out there.