NZ Crunchies / Nur Rahmani Marzukee

• Main Author: Marzukee, Nur Rahmani
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Success in business. Performance; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/57166/1/57166.pdf; https://ir.uitm.edu.my/id/eprint/57166/

Business Opportunities are one thing that we can associate with coursework and business and use in business planning to become a successful entrepreneur and how we can identify any cost-bearing production from the beginning to the end. Being a successful entrepreneur is not an easy thing. This requires a high attitude of confidence and determination to achieve what is desirable. For the ENT300 assignment, Fundamentals of Entrepreneurship subject course that I was given, I chose to set up a business that is selling snack food product name “Nz Crunchies“ because this snack food product caught my attention for further study. I also chose this food product because it made it easier for me to relate what I learned in this subject. Based on my research, NZ Crunchies is one of the Bumiputera products of NZ Frozen Industries Sdn Bhd registered under the Suruhanjaya Syarikat Malaysia (SSM) and owned singly. The single company, NZ Crunchies is located at Lot E1 SME Industrial Complex, 15, Jalan Tabana, Kawasan Perindustrian Tampoi, 80350 Johor Bahru, Johor. This snack food product is made from popiah skin that comes with a variety of unique flavors. Among the flavors are Cheese Primo, Seaweed Teriyaki, Savoury Chicken Floss, Chocolate Supreme, Milky Matcha, Flaming Salted Egg, and Golden Salted Egg. I choose to sell NZ Crunchies product as this product is very ‘viral’ and has received a reasonable price and worthwhile for me to sell it. This snack is also very suitable for all groups regardless of age, time, and anywhere. Other than that, I have also registered as an agent with one of the stockists NZ Crunchies named Cik Shazlen based in Machang and Pasir Puteh, Kelantan. I joined and started this business in May that there was no experience in doing business. However, it is worthwhile because I can learn how to do business properly.