Sleepea Wear / Zalikha Laila Asyiqeen Azhan

• Main Author: Azhan, Zalikha Laila Asyiqeen
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/57157/1/57157.pdf; https://ir.uitm.edu.my/id/eprint/57157/

Sleepea Wear is a clothing brand that was founded on 29 March 2021. This business operates on sole proprietorship with Zalikha Laila Asyiqeen leading the operation as a General Manager besides having several other employees from different departments to ensure the smooth running of the business. This company is located at PT 7204, Taman Mesra, Jalan Persiaran Raya, 18300 Gua Musang, Kelantan which is a shop lot in a famous business center in the town. Customers can walk into the physical store and they can also purchase the products online through our Facebook Page. Sleepea Wear mainly sells nightclothes for both genders. The night garments are being produced into four main collections which are female long sleeve pyjamas (Mikayla), female short sleeve pyjamas (Camilla), female night robes (Arabella) and males pyjamas (Daniella). Each of these collections are then being divided into more editions respectively such as Maternity Edition, Lace Edition, Couple’s Editions and others. The sizes of these garments are catered from XS to XXL which would fit from 12 years old teenagers and above. The prices of these collections range from RM29 to RM69 which is very affordable and reasonable considering that we use premium quality materials for our products such as satin, 100% cotton and viscose fabrics. Sleepea Wear has put a lot of thought into building its own Facebook Page in order to allow it to grow in the market. Hence, we have been actively posting a lot of copywriting materials such as teasers, hard sells, soft sells and a lot of attractive graphics. As a result, we have managed to obtain a number of 315 likes on the page from our customers. Nonetheless, we will still keep up with being more active on this platform as it has proven to work well in growing and promoting our business.