Dazzling Hijab House / Ruhana Muhamat Ali

• Main Author: Muhamat Ali, Ruhana
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Headgear. Including hats, hoods, etc.; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/57110/1/57110.pdf; https://ir.uitm.edu.my/id/eprint/57110/

Dazzling Hijab House offers high quality hijabs. Dazzling Hijab House only focuses on selling chiffon material hijab. Dazzling Hijab house sells its product at reasonable and affordable price with a different design with other hijabs sellers. Dazzling hijab house targeting low and middle class local customers where the products offered are at lowest price. Every design of the hijab we offer only at a one fixed price. Due to the pandemic, we decided to begin our business fully online where it began on 1st of March 2021. At first, we started on introducing a new collection that has about 10 elegance designs only and every month we add more designs. We have made a lot of sales through our first collection posted on Facebook page and we are expecting the demand for the products will increase by offering some sales and postage discount. Until the end of the year, we are targeting to introduced 5 mores new collections for our beloved customers and for the next year, we will launch new design every month which about 20 designs per collection.