Kayman Beauty / Nur Atira Azman

• Main Author: Azman, Nur Atira
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Care and hygiene
• Online Access: https://ir.uitm.edu.my/id/eprint/57108/1/57108.pdf; https://ir.uitm.edu.my/id/eprint/57108/

To begin with, this portfolio is being prepared in order to comply with the requirements of the course. For my social media portfolio, I had already made up my mind to choose Kayman Beauty as my business project. “Your Skin's Favourite Companion” is a tagline for Kayman Beauty and #Kayfairy is the hashtag or “fandom” name that represent our beloved customers. The main purpose of this business is to inspire confidence in local beauty products made proudly in Malaysia. Kayman Beauty offers variety of skincare products with affordable and reasonable prices. We started our business through social media in 2017. After receiving an approval certificate from Suruhanjaya Syarikat Malaysia (SSM), our business began to run on 2018. Our target customers are unisex but specifically for women since men did not really favor when it comes to skincare. However, our products can be used by women and men. Since our first opening, we have received numerous of satisfying feedback from customers regarding their skin improvements. We offered walk-in and delivery with charge to those who wanted to purchase our products. We also offer gift box for those who plans to surprise their loved ones. This is one of our marketing to attract more customers to come and try our products. Kayman is now can be seen anywhere since we have already advertised it around Malaysia. This has proven that Kayman Beauty is now on her way to hit the jackpot!