Oni O Kiru / Tengku Aishah Fatimah Tengku Baharim

• Main Author: Tengku Baharim, Tengku Aishah Fatimah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Nutrition. Foods and food supply; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/56904/1/56904.pdf; https://ir.uitm.edu.my/id/eprint/56904/

This social media portfolio describes all the activities that have been posted on the social media account which is Facebook. This portfolio explains the details of the business such as name, address, organizational chart, mission and vision, description of product and price list of the product. This portfolio also has every screenshots of teasers, hard sell copywriting and soft sell copywriting. The main purpose of doing this social media portfolio is to make the student experience on how to promote a business. Student learned how to promote product in a right way such as the hard sell copywriting and soft sell copywriting which have to use AIDCA (Awareness, Interest, Desire, Conviction, Action) technique. The student has used this AIDCA technique in all posts that are required. The student also has experience on how to promote the Facebook Page to get follow and likes. All of these have instilled an entrepreneurial attitude in student. Besides, the student also has to edit pictures of the product in order to attract more people. This social media portfolio is about the business of Oni O Kiru. The business sells onigiri which based in Sungai Petani, Kedah. The main objective of the business is to promote the best onigiri in town.