Syarikat Muda Osman Sdn Bhd / Nik Norhumaira Nek Zuzuki

• Main Author: Nek Zuzuki, Nik Norhumaira
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Book industries and trade; Bookselling and publishing
• Online Access: https://ir.uitm.edu.my/id/eprint/56675/1/56675.pdf; https://ir.uitm.edu.my/id/eprint/56675/

The overview of this case study is that we can find out real life situations where we can see how the operators of SMO bookstore manage these companies. SMO bookstores are very concerned with growth, not just profit. SMO starts little by little. Step by step. From one branch to another, SMO's newest branch in Kuala Terengganu, he and his team have been on the lookout for five years to get the best location. For five years it was spent surveying, researching, reading local consumer habits, studying buyer power and the market until he got this location. SMO bookstore offers a wide selection of books, magazines, and music. This covers almost all comprehensible categories including fiction, non-fiction, business, science, children, hobbies, collections, and other types of books. In addition, we offer search and ordering services for customers looking for hard to find items. SMO bookstores is a bookstore that sells a variety of stationery. SMO bookstores has the company’s management goal of gaining local market share in the bookstore industry through low prices, dominant product selection, a range of competitive services including a program to become suppliers to schools.