RYW Collection / Ahmad Shah Ikmal Ahmad Rodzian

• Main Author: Ahmad Rodzian, Ahmad Shah Ikmal
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Clothing manufacture
• Online Access: https://ir.uitm.edu.my/id/eprint/56644/1/56644.pdf; https://ir.uitm.edu.my/id/eprint/56644/

RYW Collection is a business that provides streetwear products that are design with passion. We named it after the person behind all these is Ryan Wang that loves a streetwear products but there is no local streetwear products in Malaysia. This business structure is a sole proprietorship that started on 13 April 2020. This business sells various types outfit such as cargo pants that is perfect for everyone. All the outfit come with good quality and worth the price. Our target will be people with passion of streetwear, it doesn't matter women or men. RYW official uses Facebook as a social media platform to promote all the products. Facebook is the most popular social media site among others that allows us to upload pictures and videos and post information of our business. It can be an effective way to communicate with our potential customers and create brand awareness as we want customers to connect with our brand. Our mission is to be the first choice when it comes to local streetwear culture. Our products are curated with care as we only use high quality material. These outfit is a quality product that very comfy such as using nylon material. The quality of the product and customers’ satisfaction are our priority for this business. Therefore, the price for our products is RM100-RM200 because it is worth the price such as this quality. We target to be the a trustworthy and a well-known brand in the future.