The FreshLah Body Perfume / Nur Azzahira Bahari

The FreshLah Malaysia brand was officially launched in November 2014 under Syarikat Malaya Scents owned by Encik FaridAli and Encik Azri Aris Fadilah. FreshLah Malaysia started with its first product, FreshLah Car Air Freshener which has 64 car fragrance designs and 12 types of fragrances to meet th...

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Main Author: Bahari, Nur Azzahira
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/56613/1/56613.pdf
https://ir.uitm.edu.my/id/eprint/56613/
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spelling my.uitm.ir.566132022-03-10T04:34:11Z https://ir.uitm.edu.my/id/eprint/56613/ The FreshLah Body Perfume / Nur Azzahira Bahari Bahari, Nur Azzahira Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Miscellaneous organic chemical industries The FreshLah Malaysia brand was officially launched in November 2014 under Syarikat Malaya Scents owned by Encik FaridAli and Encik Azri Aris Fadilah. FreshLah Malaysia started with its first product, FreshLah Car Air Freshener which has 64 car fragrance designs and 12 types of fragrances to meet the demand for the use of car fragrances in Malaysia at that time. FreshLahCar Air Freshener was successfully marketed through 500 Sales Agents located throughout Malaysia with a sales quantity reaching 300 thousand units over 2 years in the market. However, its sales activities had to be stopped in 2016 due to the supply of products from the supplier company at that time. After a year of researching demand and supply trends, FreshLah Malaysia has successfully released another product, “FreshLah Body Perfume” which is in high demand among consumers in Malaysia at this time. FreshLah Body Perfume was launched on 15 November 2017 and features 20 selected fragrances inspired by international brands. With a creative design and affordable price, it is expected to meet the demand and supply of consumers and perfume enthusiasts in Malaysia in particular. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/56613/1/56613.pdf ID56613 Bahari, Nur Azzahira (2021) The FreshLah Body Perfume / Nur Azzahira Bahari. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Miscellaneous organic chemical industries
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Miscellaneous organic chemical industries
Bahari, Nur Azzahira
The FreshLah Body Perfume / Nur Azzahira Bahari
description The FreshLah Malaysia brand was officially launched in November 2014 under Syarikat Malaya Scents owned by Encik FaridAli and Encik Azri Aris Fadilah. FreshLah Malaysia started with its first product, FreshLah Car Air Freshener which has 64 car fragrance designs and 12 types of fragrances to meet the demand for the use of car fragrances in Malaysia at that time. FreshLahCar Air Freshener was successfully marketed through 500 Sales Agents located throughout Malaysia with a sales quantity reaching 300 thousand units over 2 years in the market. However, its sales activities had to be stopped in 2016 due to the supply of products from the supplier company at that time. After a year of researching demand and supply trends, FreshLah Malaysia has successfully released another product, “FreshLah Body Perfume” which is in high demand among consumers in Malaysia at this time. FreshLah Body Perfume was launched on 15 November 2017 and features 20 selected fragrances inspired by international brands. With a creative design and affordable price, it is expected to meet the demand and supply of consumers and perfume enthusiasts in Malaysia in particular.
format Entrepreneurship Project
author Bahari, Nur Azzahira
author_facet Bahari, Nur Azzahira
author_sort Bahari, Nur Azzahira
title The FreshLah Body Perfume / Nur Azzahira Bahari
title_short The FreshLah Body Perfume / Nur Azzahira Bahari
title_full The FreshLah Body Perfume / Nur Azzahira Bahari
title_fullStr The FreshLah Body Perfume / Nur Azzahira Bahari
title_full_unstemmed The FreshLah Body Perfume / Nur Azzahira Bahari
title_sort freshlah body perfume / nur azzahira bahari
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/56613/1/56613.pdf
https://ir.uitm.edu.my/id/eprint/56613/
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score 13.18916