Nak Wangi Tak / Muhammad Aqil Nasrul Che Hashim

• Main Author: Che Hashim, Muhammad Aqil Nasrul
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/56567/1/56567.pdf; https://ir.uitm.edu.my/id/eprint/56567/

Nak Wangi Tak company was established by a freshly graduate student who is interested in business. Business is one of the areas that offers great opportunities to some communities to increase their monthly income in meeting daily needs. This established company has been conducted online only to make it easier for buyers to rush to get the product for sale. The operators of this company choose products produced by the well-known perfume company in Malaysia, namely De’Xandra. Entrepreneurs conduct business as agents by buying products in bulk and it is obtained at the price of members registered as agents in the company. De’Xandra Company is a company that operates a perfume business. The company was first established a few years ago by producing only three types of perfumes. In the first year of business, the company began to improve their perfume products where they produced perfumes based on the smell of coffee. At the beginning of the launch of the new fragrance, many said that the sale of coffee-based perfume was something that did not make sense because at that time there were still no perfume operators producing coffee fragrances. De’xandra has been the first entrepreneur to introduce coffee-based perfumes that have given a freshness and fragrance just like in a café. To date, the company De’Xandra has produced a wide range of fragrances and products. Next, for the Nak wangi tak company founded by a young entrepreneur, he took a bold step in running a business in an organization consisting of two employees. All the tasks that need to be done to ensure the business runs smoothly has been done by him himself. During the period of operation, this developed company has met many demands from customers who want a long-lasting fragrance. The company also has a monthly target in business where each of these targets will be exposed to different promotional methods.