Haydascarf / Nurul Hana Halbi

• Main Author: Halbi, Nurul Hana
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/56564/1/56564.pdf; https://ir.uitm.edu.my/id/eprint/56564/

In this subject which is the Principles of Entrepreneurship (ENT530), I need to do a report which is a report on the Social Media Portfolio. This report is an individual project in which each student has to set up a real entrepreneurial business and its own structure. For me, I choose to sell Haydascarf hijab scarves as my product because my target market is working people, housewives and others. To own a legitimate business, I need to register my real entrepreneur business with Suruhanjaya Syarikat Malaysia (SSM). When SSM has approved my business, so my business is valid and I can perform my business legally. In this subject, I also need to use platform by utilizing Facebook (FB) for marketing purposes. By utilizing Facebook (FB) for marketing purposes, I need to address the content of creating FB pages, making URL Facebook page, teaser post, ways to sell the product which is hard or soft sell and the frequency of posting. After that, I also need to register on the eUsahawan Portal (eusahawan.mdec.my). This is because I need to update my sales daily on the portal. Lecturers can monitor my sales on the portal. Haydascarf hijab is a dropship business owned by founder Madam Aida Rosli where it was established from PT 490 Ground Floor Lembah Sireh, Bandar Kota Bharu, 15050 Kota Bharu, Kelantan. Haydascarf hijab offers prices that provide high satisfaction for customers who buy Haydascarf brand headscarves. Haydascarf hijab customers are regular friends who buy scarves and people around Hana are also supportive in buying these scarves and others. The marketing strategy is to emphasize the quality and price of the Haydascarf hijab scarves set. So, I developed a marketing strategy that attracted customers to buy Haydascarf hijab scarf products. In fact, in marketing using social media that is Facebook. Haydascarf. I also accept online payments and cash payments. In short, I believe that this business can earn more profit because this product is suitable for all customers to buy it because Haydascarf hijab scarf is very anti -wrinkle and comfortable to wear and the color is very attractive to many.