Mellow Crunch / Nur Akhtasha Ismail

• Main Author: Ismail, Nur Akhtasha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/56561/1/56561.pdf; https://ir.uitm.edu.my/id/eprint/56561/

This portfolio is meant to record and report the requirement for the social media business task that has been assigned as part of the requisite for ENT530. The social media portfolio is an assignment that necessitates students to open and handle their very own business. This portfolio specifically report the development and maintenance of mellow crunch and mellow cookies . For the first section of the portfolio, legal document produce. Next, in the introduction section, item such as the name and address of the business, organizational chart, the mission and vision, the descriptions of products or services and the price list are elaborated. Apart from that, the section for 'creating Facebook page' illustrates the Facebook page layout and the business information displayed there. meanwhile, in the custom URL Facebook page section, the amount of likes gained for the business page as well as the custom Facebook URL is shown. The next is three sections display the screenshot of teaser and copywriting posts. For the latter, the posts are further divided into two categories: hard sell and soft sell posts. Then, the frequency of posting in a month is also recorded in the frequency of posting section, in which the information is obtained from the insight components provided on the Facebook page. Finally, the social media portfolio is concisely summarized in the concluding section of this portfolio.