Hot Pizza Shop / Muhammad Badrul Amin Kamarudin

• Main Author: Kamarudin, Muhammad Badrul Amin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/56547/1/56547.pdf; https://ir.uitm.edu.my/id/eprint/56547/

Hot Pizza Shop focused on a fast food that produces innovative, interesting, and unique recipies and products. The Company aims to achieve a preeminent position in the retail fast food industry channel based on the concept of cultivating loyal, brand specific consumer segments within the targeted market. Awareness of good quality in making a unique pizza is on the rise. Good pizza is a rare combination of nutrition, convenience, and luxury. Today's consumer has less time to create wholesome, handmade pizza, but increasingly appreciates the nutritional and sensory benefits it provides. Good pizza absorbs the antioxidant Lycopene, fresh veggies are one of the healthiest toppings and thin-crust pizza offers a better-balanced meal. Good pizza never goes out of style. Hot Pizza will produce and sell unique quality pizza, the size of the pizza that can be provided to the residents and community who loves eating pizza. The Company will focus on new innovation both terms of product, highly trained expert staff and excellent delivery. Our business was started on early April of 2020. Hot Pizza has the potential for high growth, the first three years will be spent establishing company financial stability and increasing market share. After establishing the operation, the company will explore the possibility of making sales of pizza to nearby area through supplier, dropship and cooperating agent. Delivering wholesale pizza and baked goods to area restaurants and specialty retailers will also be considered.