Case study: The Street Café Janda Baik / Hannan Emir Mohamad Arrif Emir ... [et al.]

• Main Authors: Mohamad Arrif Emir, Hannan Emir, Mohd Fazali, Aafrin Fatehah, Adnan, Adriana, Mohamed Kassim, Nurateqah, Mohd Daud, Siti Nuraina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/56478/1/56478.pdf; https://ir.uitm.edu.my/id/eprint/56478/

The purpose of this study was to analyze the case company - The Street Café Janda Baik (TSC) analysis and identify the problem face by the business focusing on the Malaysian market. The Street Café Janda Baik (TSC) is a new famous restaurant on Janda Baik Pahang and provides a wide variety of food products such as coconut shake, fried chicken cheese, “Takoyaki”, cheese fries, crispy burgers, and, etc. An important part of this study is trying to find and give recommendations to the case company on propose relevant solution to enhance their business performance. The theoretical part is focusing on analyzing the activity, event or problem that contains hypothetical situation and the complexities would encounter in their business. The empirical part was conducted using a quantitative and qualitative method.