Case study: Nasi Arab Kambing Ungkep / Zalikha Laila Asyiqeen Azhan ... [et al.]

• Main Authors: Azhan, Zalikha Laila Asyiqeen, Jamil Khir, Nur Iman Athirah, Hamzah, Hasanah, Mohd Faizly, Nur Firzani, Jamilul-lail, Muhammad 'Imran Hakim, Kamar Supardi, Intan Maisarah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/56476/1/56476.pdf; https://ir.uitm.edu.my/id/eprint/56476/

Nasi Arab Kambing Ungkep is an SME from the food service industry. It comprises one independent restaurant without any chain. It is still a small and growing business because this restaurant has only been operating for approximately half a year. It was founded by a family as of 13th of December 2020 in Johor Bahru, Johor. This business was initially a catering business that has been operating for over a decade ago, where the family served their significant Nasi Arab Kambing Ungkep on events for their hosts before they decided to grow it into a restaurant because the business was flourishing and they saw a huge potential in it. Nonetheless, their catering business is still operating as they are still offering reservations for any event despite the restaurant opening. This restaurant is exceptional because of their special menu which is Nasi Arab Kambing Ungkep. This dish is unique because it combines Middle Eastern and Javanese cuisine together. Nasi Arab was originated in the Middle Eastern, while Kambing Ungkep from Java, Indonesia. However, they found a formula to create a single dish from the cuisines which has led them to pioneer in the menu development. This menu can hardly be found anywhere else, be it locally or internationally. Besides serving their special menu, they also provide a variety of other food and beverages menus from other cultures making them an ideal restaurant for families, students and the local community who are looking for a meal. For example, they sell Spaghetti from Western cuisine, Korean Chicken from Korean cuisine and satay from Malay cuisine. The customers would have a variety of food and beverages options.