Pepsi / Zainab Wahid ... [et al.]

• Main Authors: Wahid, Zainab, Batun, Magdalynne, Yak, Malissa
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/56113/1/56113.pdf; https://ir.uitm.edu.my/id/eprint/56113/

The drink Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi Cola in 1898, named after the digestive enzyme pepsin and kola nutsused in the recip...