ENT 530 Case Study: Kromkandles / Aqilah Syafiqah Anuar Hisham ... [et al.]

• Main Authors: Anuar Hisham, Aqilah Syafiqah, Amrin, Hariazrina, Mat Zakhi, Nurina Afiqah, Salih, Sharwina, Sainel, Syifaa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Wax craft
• Online Access: https://ir.uitm.edu.my/id/eprint/55971/1/55971.pdf; https://ir.uitm.edu.my/id/eprint/55971/

Kromkandles is a newly start-up business offering not the usual candles, but scented and has aesthetically added value to it. It is shown through the unique bubble-shaped product off our different relaxing scents. Thus making Kromkandles delivers its own twist to the business leading it to stand out from the rest of competition. The logo “Hand made and home made, carefully” shows how it is a home-based business, striving for a good quality result product. The rising micro company is from Petaling Jaya, Selangor with a small team kicking off in early March of this year. Kromkandles had an intensive research on its ingredients to produce only the best out come, which includes a special blend of waxes mixed with therapeutic fragrance. They also uses natural and IRFA-authorized and approved materials for the best quality. The introductory classic scents are called white warm vanilla, lilac sweet vanilla, minty hills and strawberry shortcake.