Demand on sofa design / Latifah Mohd Said
A research was done to study the demand on sofa design. A survey was conduct for five month at COURTS Temerloh. The objectives of the research was to determine the most preferred sofa design at COURTS, to determine type of sofa design that suite with local life style and to evaluate characteristic...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/55862/1/55862.PDF https://ir.uitm.edu.my/id/eprint/55862/ |
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| Summary: | A research was done to study the demand on sofa design. A survey was conduct for five month at COURTS Temerloh. The objectives of the research was to determine the most preferred sofa design at COURTS, to determine type of sofa design that suite with local life style and to
evaluate characteristic which enhance values of sofa Samples for sofa customer were picked and questionnaires were given. Data were collected and analysis was done using SPSS 16.0 method. Result from the data shows that most of customer at COURTS Temerloh preferred sofa with modem design, high quality but lower cost. Customers preferred dark color of sofa and most of them preferred to pay using credit card. The result also indicates that events on certain month also affect demand on sofa design. |
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