ENT 530 Social Media Portfolio: Beignetory / Natasha Najwa Mahadal Arwuss

• Main Author: Mahadal Arwuss, Natasha Najwa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/55759/1/55759.pdf; https://ir.uitm.edu.my/id/eprint/55759/

Beignetory is a Kuala Lumpur based business which specializes in pastries and are currently focusing on selling beignets. Beignetory discovered beignets to not be a common pastries among the Malaysians. Hence, it is why the business focuses more on beignets to grab the opportunity of being some of t...