ENT 530 Social Media Portfolio: Fatynncollections / Juliana Ismail

• Main Author: Ismail, Juliana
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/55723/1/55723.pdf; https://ir.uitm.edu.my/id/eprint/55723/

Fatynncollections is a company which focuses on selling a variety designs of Muslimah clothing especially Baju Kurung modern and also suitable for all occasions. As we all know that Malaysian National Cloth is the Baju Kurung, which is more synonymous with women's attire, while for men, it is known as Baju Melayu. The demands for simple but exclusive designs of Baju Kurung are increasing day by day since women nowadays are mostly quite busy with their life and work, but at the same time, they want to look beautiful anywhere. Therefore, I took this opportunity to create a company ‘Fatynncollections’ with tagline ‘Exclusive for You’ to ensure that the demand of the customers is fulfilled. The company was started in Bukit Gelugor, Penang. The strategy for my business is to make sure all customers can wear high-quality clothes and follow up-to-date designs but at an affordable price. I also created a Facebook page that will broaden my business as Facebook is the largest social social media platform, and it has a significant impact on people's purchase behavior. From this, I learned many things about marketing strategies such as how to make teaser posts and also copywriting for softsell and hardsell. Fatynncollections hopes that all of my commitment and hard work will pay off, and that I will be able to realise my ambition of being a top fashion company in Malaysia that provides modest Muslimah clothing at good value and distributes the product around the world.