Senorita Hijab/ Azilah Rasid… [et al.]

• Main Authors: Rasid, Azilah, Abdulrahman, Nur Azmina, Erini, Nurul Hanis, Mat Tial, Siti Aisyah, Sarum, Syaidatul Azwa
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Entrepreneurship. Property; Clothing trade; Business; Clothing manufacture; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/55704/1/55704.pdf; https://ir.uitm.edu.my/id/eprint/55704/

Senorita Hijab is a new brand small boutique that will be selling a variety of hijab in Kota Samarahan. It is a partnership business, which will be owned by five shareholders which are Azilah, Nur Azmina, Nurul Hanis, Siti Aisyah and Syaidatul Azwa. The vision and mission of this boutique are to produce and sell a variety of hijab with good quality of material and created a unique design according to the fashion trends at an affordable price for our precious customers. Then, in order to set up this business, we have to scan the environment, evaluating oneself and community. Firstly, by scanning the environment, the population structure in Kota Samarahan keeps increasing due to the setting of big universities such as UNIMAS and UiTM and other government offices and medical centres. Our target market is Muslim woman which includes career women, housewives and students. We offered our products at affordable price according to the income level and the taste of our customers. After that, by evaluating oneself, based on our experience, knowledge and skill, financial, network and interest. For the community evaluation, we evaluate based on the values and also the perception towards the product. After screening the business opportunity, our company is legal and have been recognized by Companies Commission of Malaysia which is the agency under the Ministry Of Domestic Trade, Co-operatives and Consumerism. Then, the forecast cash for capital requirement for our company is about RM 250, 000. Lastly, as a new company, we also face a few risks such as financial risks and the acceptance of customers towards our boutique existence and products but we are committed to winning the heart of our customers and our future prospect is to open-up more franchise throughout the country.