Stella Hijab Clothing Accessories/ Noraina Fatihah Affendi … [et al.]

• Main Authors: Affendi, Noraina Fatihah, Said, Nurul Syakirah, Bathiar, Nurulain, Sait, Siti Asmida
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Property; Business; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/55702/1/55702.pdf; https://ir.uitm.edu.my/id/eprint/55702/

Stella Hijab” that is operated in Kota Samarahan, Sarawak. The business forms an enterprise based on the partnership ventures of four persons that also act as managers in the company. The name itself shows the importance of our boutique store to our customer as a star. "Stella Hijab” provides a high quality and standards Hijab for all women. We also sell Hijab accessories in our boutique store. The target market of “Stella Hijab” is teenagers and all Muslim women. Our target for teenagers are the hijab that are suitable for them and easily to wear every day and go to the class. We also provide an excellent quality services for our customer as we have a Hijab Consultant to ease the customer chose their hijab. Quality services that satisfy the customers will leave a good impression of "Stella Hijab” hence there will be a positive word of mouth from them. In our company, the top management will be conducted by the shareholders themselves. The position of General Manager and Administration Manager is hold by Nurulain Binti Bathiar, followed by Noraina Fatihah Binti Affendi as a Marketing Manager, Nurul Syakirah Binti Said as Operation Manager and last but not least, our Financial Manager, Siti Asmida Binti Sait. The management team will be led by the General Manager and being assist by the other managers. General Manager is responsible to planning, organizing, leading and controlling the flow of the company. As for the Administration Manager, he is responsible to handle all the administrative work of the company and act as the main assistant for the General Manager. Marketing Manager will be responsible to do all the marketing research and carry out the promoting and marketing strategies and analyse the current demand in the market. For the Operation Manager, he is responsible in handling and controlling the operation flows of our company including maintaining all the equipment that is being used to run the business. Lastly, the Financial Manager will carry the task of preparing the budget according to past and current expanses and also control the cash flow of our company.