ENT 530 Social Media Portfolio: Polaxsocks / Siti Nursarah Zamri

• Main Author: Zamri, Siti Nursarah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/55664/1/55664.pdf; https://ir.uitm.edu.my/id/eprint/55664/

‘Polaxsocks’ is a business of trendy socks regardless gender and age. Polaxsocks is an online business runs by young business woman. Miss Asmiza Atilia Rozaina, a senior photographer of Dak Teropong and also handling an online business by selling bestselling socks. Polaxsocks is founded since 20 May 2020 and still active selling online business until today. Polaxsocks is an online shopping business. Purely conducted through online which is managed alone by Miss Asmiza. The business is still cooperating during the pandemic because there is no physical meet up with customers because all the product goes out by posting. Polaxsocs is using multimedia communication, which that means the owner is using social media to promote and posting product advertisement using Instagram. Polaxsocks is mainly focus on selling socks with the cheapest price on the internet market. There are various style and size were introduced. Every picture posted on the Instagram were originally self-composed pictures, which means the owner of the business is responsible taking pictures, product posting and handling postage. Polaxsocks has more than 1.2 thousand followers on Instagram. The cheapest price offers from RM5 until RM10 per pair.