Social Media Portfolio (ENT 530): Pepes Ayam By Bako Bako Frozen / Saiful Zikri Madzamri

• Main Author: Madzamri, Saiful Zikri
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/55661/1/55661.pdf; https://ir.uitm.edu.my/id/eprint/55661/

Bako Bako Frozen is a frozen food selling and delivery business that covers certain areas in Klang Valley including Kelana Jaya, Subang, and Shah Alam. Not only that, but this business has also established a stall that providing food selling services located near the Management & Science University, Section 13, Shah Alam. Its target market will be mainly university students to visit. Bako Bako first started before the first movement control was implemented and still operation to date. This business was founded and started by a group of young men who are different backgrounds with huge ambitions in this business industry. We are focused on selling variety of frozen food which are, pepes ayam, otak – otak, pandan friend chicken, curry puff, and donut. The price range for the products selling is RM17.00 to RM30.00 which is a reasonable price for food in order to satisfy customers. In addition to that, Bako Bako also provides online business operations such as Instagram and Facebook Page. We aim is to understand the customer’s need and preference to further enhance the services of business activities and builds on their loyalty to our business continuously. In fulfilling the assignment, I have participated in the line of business as a dropship based in Bandar Sri Damansara, Kuala Lumpur. In order to achieve our goal, we aim to make improvements in our business from time to time to ensure we are in healthy competition with other businesses who are in the same industry as us.