Social Media Portfolio (ENT 530): RAF DS by Hatobito / Nurul Atiqah Abdul Rafaie

• Main Author: Abdul Rafaie, Nurul Atiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/55642/1/55642.pdf; https://ir.uitm.edu.my/id/eprint/55642/

‘RAF DS by Hatobito’ is actually a dropship agent that take orders from customer who is interested in RAF’s clothing brand. Hatobito is the name given to acknowledge that it is a trusted seller. RAF is a local online fashion brand that existed last year and known for its baju kurung and top and bottom clothing. Although, the company started off with selling jeans for the past 3 years, and opens up men’s brand (RAF Men), RAF Official which is focusing more on women’s clothing are the one that I choose to sell. Although RAF DS by Hatobito mainly operates online, their physical store or we could call them as headquarter is at Sri Rampai, Kuala Lumpur. Their aim is to become an online shopping platform for fashion styles. Duchess Collection, Tiara Skirt, Crayon Set, Sketchi Set 2.0 and other blouses would be the products that were available at the moment and ready to sell. RAF Official might have just existed for a year or less, but due to its great choice of fashion and reasonable price, the demand for more by customers were pretty big. Thus, dropship is needed. As a drop shipper, the things that needed to be done is by creating a platform to promote and advertise the business like those legit business does. There is so much things to do, from creating a logo brand, choosing the right platform and ways to engage with the customers. We aimed that this business will succeed in advertising any of RAF’s product and getting great sales in no time.