ENT 530 Social Media Portfolio: Lipur Kaseh / Muhammad Shafiq Yuselman

• Main Author: Yuselman, Muhammad Shafiq
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Agriculture; Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/55636/1/55636.pdf; https://ir.uitm.edu.my/id/eprint/55636/

Lipur Kaseh is a store that sells home decor plants as well as plant fertiliser. Depending on the type of plant, it also for sale can be placed indoors or outdoors. Lipur Kaseh not only sold plants, but we also educated our potential customers on how to properly care for them. Lipur Kaseh was founded by a friend who had previously operated in the same field, and I joined as a partner after discovering that we shared a common interest in plants. It began during the first movement control, when we saw that no one could leave the house, and this reawakened people's interest in starting gardening and farming. Furthermore, the store is operational, not just for assignment purposes. The main product in the store is the plants which is popular in the plant’s community in Malaysia. For everyone's knowhow, Malaysia has a plants community whose members are more than 120 thousand people. So, it is not impossible for this shop to succeed in attracting the interest of plant fans in Malaysia. The plant price in our store is also much cheaper if you want to compare with other stores. The price of each plant is considered by looking at how many leaves and the level of maturity of the plant. Besides, the type of plant also plays a role in setting the price because there are plants that are difficult to find and there are also plants that have a beautiful shape on their leaves. Lipur Kaseh will be bringing in more types of plant to our market in the near future.