ENT 530 Social Media Portfolio: Berantoo Cookies / Nurshazratul Shafika Mohd Shamsuri

• Main Author: Mohd Shamsuri, Nurshazratul Shafika
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/55543/1/55543.pdf; https://ir.uitm.edu.my/id/eprint/55543/

Berantoo cookies are made locally and come in four different flavors: chocolate, red velvet, charcoal, and coffee. Each customer receives a free premium chocolate poach and also a chopstick. Southbay Plaza 1-1-2, Cangkat Batu Maung 1, 11960 Bayan Lepas, Penang is where Berantoo Cookies Company is located. Berantoo cookies are available for purchase 24 hours daily, seven days a week. A jar of Berantoo Cookies will set you back RM16.00. After becoming a mini agent, each jar earns RM3.00, and after becoming an agent, it gets RM6.00. Berantoo Cookies' packaging is very appealing to the buyers, as is the fragility of the cookies, which are not easily brittle. What makes Berantoo Cookies packaging unique the color of each jar, followed by the color of the cookies also the quantity of cookies is a lot. Berantoo Cookies uses premium ingredients to produce high-quality cookies, so the price is very reasonable.