Hup Seng Industries Berhad/ Nur Athirah Ruzaidi

• Main Author: Ruzaidi, Nur Athirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Success in business. Performance; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/55397/1/55397.pdf; https://ir.uitm.edu.my/id/eprint/55397/

For this study, I choose Hup Seng Industries Berhad (HSIB) company. I choose this company because this company is one of big company in Malaysia. Hup Seng Industries Berhad (HSIB) is a Malaysia-based investment holding company. The company's subsidiaries make and sell biscuits and coffee mix, a...