The acceptance of Islamic deposit products among non-muslim bank customers in Malaysia / Nurul Afidah Mohamad Yusof ... [et al.]

• Main Authors: Mohamad Yusof, Nurul Afidah, Khoo, Siew Teng, Khor, Siew Yi, Teh, Shu Yi, Webster, Ho Min Zhang, Wong, Soon Seng
• Format: Article
• Language: English
• Published: UiTM Cawangan Kedah 2022
• Subjects: Consumer satisfaction; Personal finance. Financial literacy
• Online Access: https://ir.uitm.edu.my/id/eprint/55298/1/55298.pdf; https://ir.uitm.edu.my/id/eprint/55298/

Undeniably, public awareness has increased since the first establishment of Islamic banking in Malaysia in 1983, but the acceptance of Islamic banking products has yet to be at par with its conventional counterpart. The statistics indicate that despite a steady growth in the Islamic banking market s...