Factors that influence the effective of social media advertising: a study at Netherlands Maritime Institute of Technology (NMIT)/ Nurul Arinah Muhammud

• Main Author: Muhammud, Nurul Arinah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Telemarketing. Internet marketing; Advertising; Higher Education
• Online Access: https://ir.uitm.edu.my/id/eprint/55296/1/55296.pdf; https://ir.uitm.edu.my/id/eprint/55296/

In era globalization, social media have become convenience to consumers to receive information and knowledge. In recent years, many businessmen have shifted from traditional media platform to social media because they want to minimum cost effective in order to gain maximum profit. Social media adver...