Tempe Joy / Noor Adzlin Sarlan ... [et al.]

• Main Authors: Sarlan, Noor Adzlin, Salleh, Nurul Nabila, Mohd Yussuf, Nordianah Adibah, Noor Azman, Nurul Hanis Shafiqa, Mohd Noor, Noora'ini
• Format: Entrepreneurship Project
• Language: English
• Published: 2013
• Subjects: Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business; Planning. Business planning. Strategic planning; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/55202/1/55202.pdf; https://ir.uitm.edu.my/id/eprint/55202/

Tempe joy is a small enterprise that also known as one of Small Medium Enterprise (SME). Tempe joy is established to sell creative and innovative of traditional tempe. Tem[e Joy is using 100% high quality of temper and other ingredients. Tempe joy is a business owned and managed by 5 ambitious partners. Tempe Joy is expected to discover and venture into food industry as we seek information and observation that involving in food enterprise will bring potential profit. Not only that, Malaysian is known as society that has deep love and passion in food. Thus we believe that our products is able to reach and attract customers. Tempe has been known in our culture for cooking but we have innovated the ideas to something creative which is Tempe Joy, an exclusive tempe with high quality of chocolate in cookies form which customers can savour Tempe cookies as their new favourite munches. Besides that, customers may also benefits from eating soya bean or also known as vital resources for health. In a nutshell, we visualize that our product may gain customers satisfaction and thus be marketed internationally. In addition, we anticipate that Tempe cookies can be accepted by all customers regardless where they are and sharing the satisfaction of Tempe cookies with people next to them.