ENT 530 Social Media Portfolio: Babsy Bakes / Nur Khaleeda Zaidi

• Main Author: Zaidi, Nur Khaleeda
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/55185/1/55185.pdf; https://ir.uitm.edu.my/id/eprint/55185/

Babsy Bakes is a business of sole proprietorship that sells products and services. Babsy Bakes is a company actively established and own by the sole proprietorship. The owner had to producing or manufacturing the product so that her business can concentrate on the production of the Choux au Craquelin, and provide excellent products to her customers by supplying her products according to demand. The services of the company offers is delivery of company’s products to the customers. This company will conduct its business temporarily in online platform due to COVID19 outbreak. This business will operate at Metrocity Matang Kuching, Sarawak which is in the owner very own house since the business is still new in the industry. The main business activity is to provide a products and services to all targeted public members with all their products offering that is uniqueness and tasty flavors of homemade Choux au Craquelin with high quality of outcome. In this Social Media Portfolio report shows this business activity engage with audiences and engage with public in social media platform, specifically Facebook. Despite COVID-19 outbreak, it has shut down many businesses and entrepreneurships that contribute to huge impact of the fallen economy in our country into critical conditions. However opening an online business can help entrepreneurs operate their business in conjunction of Movement Restriction Order (MCO) by the government. Social media selling or online selling help the business see the opportunity to run and operate the business. This report consist of social media portfolio and activities interacting and engaging its audiences to keep in touch with the customers.