ENT 530 Social Media Portfolio: Rosha Fragrance Mist / Alia Natasha Mohd Shah

• Main Author: Mohd Shah, Alia Natasha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/55162/1/55162.pdf; https://ir.uitm.edu.my/id/eprint/55162/

Rosha Fragrance Mist was established on April 2021. I have become an agent of the top-rated beauty products which is Avon. I have chosen their one of the best products namely Avon Sheer Passion Fragrance Mist because I would like to share my experience with their fragrances with other women. Furthermore, in this pandemic, I would like to earn my own side income online. My target audience is a group of people who loves to try new fragrances and like to smell good. Fragrances make you smell like a diva while also elevating your confidence, good taste, and praising your character. If you want to smell great all day but do not want to spend a fortune on a bottle of fragrance, do not worry because our fragrance mists are affordable and long-lasting scents for all you women out there who do not want to spend a lot of money on a bottle of fragrance. Social media is becoming a part of life today, especially in developing countries such as Malaysia. Social networking is now a vital part of everyday life. Referring to the current situation, social media helps us preserve that reputation by providing us opportunities to communicate directly with my customers as I have never before. That also means that I receive real consumer feedback directly from the source, more quickly than ever before, and it is a good way to gain audience by including my business in this platform. At the moment, Rosha Fragrance Mist only owned and work by Alia Natasha. My business also uses the Facebook page as a platform to attract online customers, gain more awareness and generate income at once. I will promote about my business, Rosha Fragrance Mist by doing teaser post, soft sell and hard sell as our business postings on Facebook to promote the products.