ENT 300 : Craving Crepe Cafe / Muhammad Hazim Jafri ... [et al.]

• Main Authors: Jafri, Muhammad Hazim, Jamirun @ Johar Ariffin, Muhammad Daniel Lukman, Mohd Razifnizam, Naufal Iskandar, Arifin, Arif Farhan
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Success in business; Business communication. Including business report writing, business correspondence; Cooking; Baking. Confectionery; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/55136/1/55136.pdf; https://ir.uitm.edu.my/id/eprint/55136/

Craving Crepe Cafe is a form of business based on partnership which selling 8 different variants of crepe that will catch attention of dessert fans. This idea was taken by our company to fulfill the market and taking advantage from the situation such as Movement control order in Malaysia. Basically, Craving Crepe Cafe provide 8 different flavor of crepe which is Vanilla Latte, Cadbury Black Forest, Strawberry Cheese, Tiramisu, Red Velvet, Kinder Bueno, Oreo and blueberry flavor. Therefore, our business took a risk to launch the new flavor of crepe that never been sale before that make our business unique and different from the others competitor. Usually, these crepe products are only sold in online platform and on certain stores such as night market. But our stores prioritize this crepe product and served this product in café style which giving us big advantage to get attention from all the dessert and non-dessert fan around Malaysia. Our business has potential to growth faster with our target market, which is among the teenagers, This is because of the habit of teenagers who likely to eat something new. To be precise. The premise of our business located near to the universities. This giving us huge advantage because teens are even more prone to investing in and consuming sweet food during the day. Our premises are arranged in a cafe style that provides comfortable tables and chairs to our customers, this will attract teenagers to come before and after class to have a chill and relaxing while enjoying the uniqueness of our crepe products. Our business also focusing on family, we provide the best service to serve and solve any problems within our range of knowledgeable. Craving Crepe Cafe also accepting any big order for any event, for example is for the birthday party.