Fundamental of Entrepreneurship (ENT 300) : Kuppikakku / Alrina Hollistini Stanley ... [et al.]

• Main Authors: Stanley, Alrina Hollistini, Merjuki, Norsyapira, Ahmad, Nurul Nabilah, Othman, Nurun Nadwa
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Bakeries. Baked products; Marketing; Financial management. Business finance. Corporation finance
• Online Access: https://ir.uitm.edu.my/id/eprint/55077/1/55077.pdf; https://ir.uitm.edu.my/id/eprint/55077/

The name of our company is Kuppikakku which stands for cupcake from the Finnish language. The business consists of four managers which are general and administration manager, marketing manager, operation manager and financial manager. The main business is selling cupcakes where the main products are healthy cupcakes. The sizes available are normal and giant which costed to RM4 and RM8 respectively. Our business opens every day except for Monday at 9.00 a.m. to 9.00 p.m. All managers are entitled to participate and cooperate in the consultant management. The General Manager that had been appointed is Nur Syapira binti Merjuki who is also the Administration Manager. The Marketing Manager, Operational Manager and Financial Manager are Alrina Hollistini Anak Stanley, Nurul Nabilah bt Ahmad and Nurun Nadwa binti Othman respectively. The selection of General Manager is based on the unified agreement between all managers and selected based on experience, skills and ability. The General Manager is responsible in overseeing all administrative functions in the business as well as leading and directing employees. The Administration Manager’s role is to record and manage the organization’s document and in charge of supervising daily operations. The roles in arranging new strategies to attract customers, providing new ideas to enhance sales and promoting the product belonged to the Marketing Manager. The Operations Manager on the other hand is responsible in managing the raw materials and personnel as well as making sure the organization is running as smooth as possible. Last but not least, the Financial Manager’s role is to collect and calculate the company’s financial document and maintain the company’s profit.