ENT 530 Social Media Portfolio: Nang Nyaman / Nursyuhadatul Aisyah Sanudin

• Main Author: Sanudin, Nursyuhadatul Aisyah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/55071/1/55071.pdf; https://ir.uitm.edu.my/id/eprint/55071/

My business is called Nang Nyaman which falls under the category of baking industry. My product was born when my sister and I did not find our perfect preferences in curry puff actually which does not crispy and tasty filling in the mouth. This business is located at Kampung Jaya Baru, wdt 63 90200 Kinabatangan, Sandakan, Sabah. I targeted curry puff lovers, foodies, families, local communities, and, local restaurant and coffee shop as my customers. Nang Nyaman is located in Sabah specifically in Kinabatangan because it is easier for me reach my potential customers. Nang Nyaman offers affordable package which are “Pek Kudap” and “Jumbo” with premium quality. Pek Kudap is only for RM10 for 11 pieces and Jumbo is only RM35 for 40 pieces of curry puff. Nang Nyaman uses social media like Facebook Page and WhatsApp as a platform for social advertising.