Medentech Limited / Syirain Rosli

• Main Author: Rosli, Syirain
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/54908/1/54908.pdf; https://ir.uitm.edu.my/id/eprint/54908/

Recently, hiking has become one of the famous hobbies among Malaysian which allows the hikers to feel the natural environment as well as spending quality time with the loved ones. However, there are some problems that will faced by hikers and travellers apart from unpredictable adventure, they also having difficulty of getting clean drinking water especially hikers and travellers who loved remote camping. Therefore, water purifier tablets have become a popular choice for on the go disinfection as their portability and simplicity. Upon this demand, Medentech Limited is one of the company that produce water purifier tablets, named Aquatabs. Medentech is committed in improving human health globally. Aquatabs are the world’s most recognised and largest selling brand of water purification tablets. They are effervescent tablets, the US Environment Protection Agency (EPA) approved active ingredient is NaDCC which is known as sodium dichloroisocyanurate or troclosene sodium which can kill microorganisms in water to prevent cholera, typhoid, dysentery and other water borne diseases. However, there are few disadvantages of this product that need to be improve. Thus, upon this demand, I have come out with latest improvisation. I improve in term of physical features which is changing from tablets form to solution as it will shorten the time to dissolve in water. The development that have been made which generally based on problem solving regarding current issues such as water and land pollution, energy consumption, limited access for clean water as well as water borne disease. Besides, water purifier tablets tend to have an unpleasant smell and aftertaste. From this, I come out with a new idea to overcome the after taste and smell of water by producing three type of flavours for water purifier solution. In addition ,the active ingredients have been substitute with chlorine dioxide which much better than common active ingredients and has been approved by Environment Protection Agency (EPA).For the purpose of this project, company analysis has been conducted along with explanation of the objective, purpose and benefits of the product. Moreover, the target market is focused on backpackers, outdoor geeks, travellers and people who lived in rural area with limited access of clean water. In conclusion, I hope that this product would drive the people to practice eco-friendlier lifestyle in which will contribute in saving the environment and at the same time can consume clean water every day.